On a scale of one to ten, sitting in traffic is approximately zero fun. And no amount of great music or embarrassingly loud singing can change that. No, there’s only one fix for this kind of daily commuting boredom. And it comes with a saddle. (Hint: it’s not a horse. They require way too much food.)

Introducing the Strada: the urban cyclist’s dream bike.

Whether it’s livening up your daily commute or taking a slow ride along the river, the Strada is your key to conquering the urban jungle. With a fast, agile frame and an ultra-sporty riding position, this lightweight bike lets you slip through traffic with ease – no gridlock necessary. The 650b wheels have been painstakingly selected for their comfort and cushioning, giving you a ride so smooth you’ll barely be able to believe it. And when you’re ready to swap the tarmac for the trail, the 47c-wide tyres are perfect for tackling looser ground, with full mudguards to keep you clean and dry while you’re off-roading.

The 21-speed Shimano gear system helps you maximise your pedal power – perfect for defeating those lung-busting hills. And when it’s time to race back down them, the Strada’s powerful V-brakes give you plenty of stopping power. This exquisite design is topped off with a Selle Royal Essenza saddle, offering exceptional comfort on longer rides.

It’s time to take back the city. It’s time for the Strada.

£399

'Grand’ perfectly sums up the components of the top-of-the-range Pioneer. With 24-speed Shimano gears, this fully equipped bike gives you everything you need to tackle even the biggest hills – no sweating necessary. The strong, exceptionally lightweight aluminium frame is paired with a steel trekking fork, making it easy to go from tarmac to trail in one fell swoop. Full mudguards help protect your favourite jeans from unpredictable British weather, and a handy kickstand stops your pride and joy from toppling while you stop and admire the view. Basically, the Pioneer Grand Tour has everything you need to conquer the urban jungle – whether that’s for your daily commute, or simply pottering down into town to the deli.

This classic hybrid bike is tailor-made for zipping through city streets – but don’t think that means it’s not trail-ready. With high-capacity 40c tyres and double-wall aluminium wheels, the Grand Tour is ready for wherever your ride takes you – from picturesque canal paths to off-road trails.

Designed for the city. Born for adventure.

£525

This is a Raleigh Hybrid Tourer. 21 Shimano Gears, Mudguards, Pannier rack. 

Available sizes - 19", and 21",frame.

£399

For the workday commuters and weekend explorers. For the city dwellers with their heart in the countryside. For the mavericks, the adventurers, the anything-can-happen-ers. This one’s for you.

Welcome to the Strada X.

This city-bike-turned-off-roader is the ultimate hybrid commuter bike, designed to move between tarmac and trails like it’s absolutely nothing. With the same sporty, lightweight frame as our beloved Strada, this model comes equipped with Suntour 80mm travel suspension forks, allowing you to tackle some serious off-road cycling – without sacrificing on comfort. Roll over obstacles with ease on the 650b wheels, with the 2.10 inch mountain-bike style tyres keeping you steady on rocky ground.

The Shimano 21-speed gear system allows you to tackle any hill – no embarrassing bike-pushing necessary. And when it’s time to fly back down them, mechanical disc brakes give you maximum stopping power, even on rainy days.

Picnics with jam sandwiches, salty sea air, romantic sloping hills – with a bike that does it all, the possibilities are limitless. Whether your commute is wilder than most or you’d just like the option to chew up the trail on the weekends, the Strada Trail takes you from city streets to country roads – in jaw-dropping urban style.

Ready. Set. Strada.

£450